In traditional business settings, sales happen only when the business is open. A boutique sells during operating hours.A spa books clients during the day.A store processes purchases when staff are present. But what happens after closing hours? Potential customers who:…
For many Kenyan businesses, growth has traditionally been tied to physical location. A boutique in Nairobi sells mostly to Nairobi residents.A spa in Westlands serves nearby clients.A hardware store in Eldoret caters to its surrounding community. While this model has…
Over the last decade, Kenya has seen an incredible rise in digital adoption. From mobile money to social commerce, more businesses are attempting to establish an online presence. Yet despite this shift, a large percentage of Kenyan businesses still struggle…